Alli Webb opened Drybar in 2008 — a brick-and-mortar salon where women can get their hair blow-dried without a cut or color. Before she opened Drybar, Webb was a mobile hairstylist for local moms. She asked all her clients: “When I can’t come to your home, what do you do?” Her clients told her they would either skip the blow-out or overpay at their usual salon, and Webb realized there was space in the market for a salon that styled only, without charging for supplementary services. Today, Drybar is a multimillion dollar business with over 100 locations in North America.
In 10 years, Alli Webb has opened more than 100 Drybar locations — a brick-and-mortar salon where women can get their hair blow-dried, without a cut or color. Webb had been in the industry for 20 years before she opened even the first one, she said on an episode of Business Insider’s podcast “This Is Success.” She got the idea to open a storefront when she was working as a mobile hairstylist, going from home-to-home giving women — primarily mothers — hair blow-outs for $40, a price she chose because it was affordable, and because finding two $20 bills is uncomplicated. The founder of a multimillion-dollar company with more than 100 locations got her business idea from asking all of her early clients the same question
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