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Realise The Future Now Using The R3 Framework

Drive Reinvention Regardless Of Your Business Stage, Market Segment Or Team Size

Join Now For Immediate Access To R3 "INVENT" Membership With A 14-Day Zero-Risk Trial


Hi, I'm Azfar Haider, the founder of the CMS360 ScaleupMethod. I'm also a mentor at Founders Institute, OneTech, Kickstart Global, Startup Leadership and other mentoring programs.

After launching two scalable businesses, raising $30m venture capital in the process and yet not scaling like Amazon Web Services or Salesforce, I needed to understand what can be done to drive consistent growth for early stage businesses. Even today, 97% of funded startups and even 80% that attend leading accelerators fail, wasting $billions of capital, time, resources and ruining careers. And yet we know it's not about the idea.

As experienced leaders know, the greatest challenges for success are marketing and innovation. Once you've identified new customer needs and message, the hardest part is to build and optimise the right market driven scalable processes which become the ultimate differentiator.

You can solve confusion and overwhelm across customer, product, sales, distribution, ops and multiple other areas that will stop you from reaching product market fit and repeatable, scalable, profitable growth by building and optimising your business using INVENT.

Read on for the ultimate solution to help your digital business succeed

"The UK Scaleup Institute Annual Review 2020 highlighted that on average scaleups are 10 years old and are challenged to maintain growth, demonstrate the appropriate use of new capital and gain access to new markets. They essentially become unattractive to venture capital or private equity.

So how does a founder go from scaleup without failing over and over to learn how to do things or it taking 10 years? Join this program and THEN decide it's for you. I want you to be extremely happy with your decision or I'll personally work with you to make sure you get on track. My goal is to help you build a great business that can withstand the test of time and reach scaleup stage turbocharged for growth.Azfar Haider

"Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. If you try for several but don’t nail one, you’re finished.” Peter Thiel

Results You Can Expect

  • Avoidance of a huge number of common mistakes that cause unnecessary failure
  • Accelerated progress by getting ongoing expert feedback for activities
  • ​Attain at least $10k pcm depending on your project with the insight to scale to $1m

Join R3 Invent Now...

  • Onboarding 30-min call for an initial workplan and strategy review session
  • ​Access to the Funding Acceleration Formula with modules released weekly
  • Access to proprietary review and planning system and scorecard to stay on track 
  • ​Access to core methodology to go from idea to $1m scaleup in 7 key stages
  • ​Access to a set of curated resources from around the web from thought leaders
  • ​Access to ‘black book’ of partners (for funding, product, design services, marketing)
  • Access to personal self-coaching report to help you stay aligned to your mission
  • Periodic mental health and wellbeing sessions with a virtual coach (coming soon)

Upgrade Later to R3 Coaching...

  • Join today and we'll talk to make sure you have a growth plan mapped out leveraging the core membership resources
  • ​​As soon as you are ready you can join the R3 Coaching Program to fast-track growth through strategy consultation on your business
  • ​R3 Coaching will provide a mastermind level support group to help you build your buisness better and faster with in depth reviews and get it done work sessions
  • ​R3 Coaching+ will help you build your scalable business operating model (SBOM) and evergreen customer success cycle (ECSC) that will shorten time to reach growth stage
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This Is For You If You Are...

  • Building or running Software as a Service (SaaS), other subscription services, web and mobile applications, marketplace or other platforms, eCommerce, online to offline, using advanced technologies, automating or scaling lead generation, or dialling in your content marketing with a view to finding your niche
  • ​Revenue generating, growing quickly, or still idea stage with or without an MVP with a shared objective to reach 'escape velocity' and consistent high growth
  • ​Conscious and problem aware that you'll need help to scale and navigate the complexities of growing your business

Start Today With R3 For Methods To Guide Innovation...

  • Sequential steps: Designed to help you plan out the business with investors in mind
  • Worksheets: To build structured business analysis that is key to success
  • References: Curated recommendation of must-know analysis from top experts
  • ​Measurable result: You'll have a solid "Evergreen Offer" for ongoing fundraising
  • Your goal: Become a fundraising superstar
  • Market clarity: Understand the market landscape and required capabilities
  • New business: Focusing on acquisition and monetisation to turbo charge growth
  • References: To experts that can provide specific solutions at the right time
  • ​Measurable result: You'll have a quantifiable rise in revenue for strategies implemented
  • ​Your goal: Become a ninja marketer
  • Processes: Develop customer centric experiences for employees and customers
  • Retention and referrals: Optimise for Net Promoter Score, loyalty and upsells
  • References: To establish strategic differentiation and defensibility
  • ​Measurable result: You'll have a stronger more durable and sustainable business
  • ​Your goal: Become an experiences expert

These programs are core to our methodology and will help you to: validate ideas, get to market and achieve $10k+ revenues (iterating as you go). Lesson units are released weekly after joining so as not to overwhelm you starting with market positioning, business model and product strategy. From there activities can run in parallel with market positioning, revenue and funding acceleration to prepare you for the R3 Masterclass.

And Join The Coaching Program To Achieve Scalable Growth...

  • Why: Critical to design for growth capacity when going after a new customer segment, releasing a new product, or looking for ways to grow aggressively
  • ​Evaluate: Understand how your end-users need to buy, match end-user needs to a distribution strategy, identify natural partners, plan execution
  • ​Execute: Build your distribution channel, minimize pricing conflicts, drive events, monitor and optimise process steps

Using The Latest Technologies To Facilitate Progress...

Support Communications

Weekly Live Q&A

Private Collaboration

R3/Invent includes access to the weekly Live Q&A's. Upgrade to the coaching program when ready.

14-day peace of mind guarantee with no justification needed and full money back in case the products are not as described. Alternatively book a call below to get your questions answered.

Unlimited Referral Program
Earn £250 for every approved introduction that becomes a member!
(Paid on the referral's second monthly subscription payment)

The full ScaleupMethod program includes the membership, optional live Q&A, R3 masterclass and coaching, and other critical resources.

Signup Now...
On joining you will receive a confirmation email along with a second one with booking instructions for your onboarding call. You will also receive login instructions for the learning programs and access to the Facebook Group for monthly Q&A's. Joining is 100% risk free and you have a full 14 days to try it out. Upgrade to higher levels of support immediately or once you have the right revenue level.

Still have questions? Book a call below so we can talk about your goals.

Book A Free 30-Min Call...

This call will likely change the focus of your life forever:

  • FIRSTLY, we will talk to you about your biggest problem right now
  • Secondly we will help you solve it
  • ​And the 3rd thing we will do is give you a plan to get there. 
In order to qualify:
  • ​You must be a founder with a business or startup capital
  • ​You must have tough challenges that you want help with
  • ​You must be willing to do everything it takes to succeed. 
If that sounds like you then book a call using the calendar on the right hand side. You'll also be asked to complete a short form to provide some background which is mandatory for the call to go ahead.
A total of 60-mins will be allocated to allow us to continue and sign you up to the membership or other offers if we agree it's the right next step.
If the calendar booking form is not working for any reason please use the Intercom button on our home page at


  • Legal advice: ScaleupMethod programs are not designed to replace the legal advice and support you will require when building a business. For this you will need to engage a local law firm for commercial legal support and advice especially when fundraising, beginning to trade or dealing with trading counterparties.
  • Financial advice: ScaleupMethod programs are also not designed to provide financial advice and we are not authorised by any financial conduct authority for that purpose. For that you will need to engage an authorised representative that can provide such professional advice.
  • Fair use policy: ScaleupMethod programs are designed based on average support requirements. For the basic membership we will be able to deal with one issue at a time related to the core scope of customer development, revenue and funding acceleration. The service is not intended to be a replacement for required team members and external agencies.
  • ​Liability: All practices and recommendations shared are done so in the spirit of problem solving and fast-tracking progress. It is necessary for you to take full responsibility for any resulting decisions you make in your business and we cannot be held responsible for losses that may occur.
  • ​Community policy: Self-promotion and negativity are not to be shared within the community and will be cause for termination as is normal for community based programs. For support or problems we ask that you raise the concern directly with your coach.
  • ​Use of materials: Membership provides access to proprietary copyright materials which must not be shared, copied or downloaded and may only be accessed with a current subscription agreement.
  • ​Referral agreement: To qualify for the £250 referral fee you need to write to us at prior to or around the time of when the new subscriber joins.
  • ​Investment: To join and take advantage of the basic membership for the funding acceleration formula along with revenue acceleration and customer experience primers is £140 (US$197) per person for an entire month plus £110 (US$149) for onboarding. You may cancel or upgrade anytime.
  • R3:  R3 is the overarching framework and provides growing companies guidance for raising capital, building distribution and optimising customer retention and referrals. R3 is a proven strategy and not a tactic. As such you will benefit from this at any time whether pre-revenue or with a growing or established team.
  • ​Zero to One: This program is focused on those that are going from zero to one in Peter Thiel's terminology. As such the majority of participants are creating new concepts to improve the future for their target segment.
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