Hi, I'm Azfar Haider, the founder of the CMS360 ScaleupMethod. I'm also a mentor at Founders Institute, OneTech, Kickstart Global, Startup Leadership and other mentoring programs.
After launching two scalable businesses, raising $30m venture capital in the process and yet not scaling like Amazon Web Services or Salesforce, I needed to understand what can be done to drive consistent growth for early stage businesses. Even today, 97% of funded startups and even 80% that attend leading accelerators fail, wasting $billions of capital, time, resources and ruining careers. And yet we know it's not about the idea.
As experienced leaders know, the greatest challenges for success are marketing and innovation. Once you've identified new customer needs and message, the hardest part is to build and optimise the right market driven scalable processes which become the ultimate differentiator.
You can solve confusion and overwhelm across customer, product, sales, distribution, ops and multiple other areas that will stop you from reaching product market fit and repeatable, scalable, profitable growth by building and optimising your business using INVENT.