Since my book Dive Right In – The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success was published in 1995, I have seen plenty of amazing changes happen for women founders, including an increase in resources, networks and opportunities. I have not only observed these positive shifts in my own work life, but also through mentoring women and being involved in a number of female-focused organizations, such as the National Association of Women Business Owners and the National Women’s Business Council Related: 11 Incredible Women Who Broke New Ground and Achieved Firsts in Business But gender bias is not the only roadblock to building a thriving business. Women’s own fears and beliefs often stand in their way to success. Here are three of the personal barriers that continue to plague women and what they can do about it. One of the biggest problems I saw in the mid ‘90s with women wanting to start businesses was their inability to choose one business and focus on it. They would tell me about all of the businesses they wanted to launch but kept stalling. At first, I thought this was a commitment issue until I realized that it was a form of perfectionism. Everything had to be perfect before they would officially launch. Today, I see this in the woman who won’t start a business until she has the perfect name for the company, the woman who won’t delegate tasks because she can do it better herself, or the woman who obsesses over the fact that a client complained about some minor glitch. For Decades, These Same 3 Issues Have Held Women Entrepreneurs Back. Here’s What You Can Do About It.
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